Reputation Management

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Email: reputationprofessor@gmail.com

Reputation Management Services

Monitor what is being said about you or your company and protect yourself.

Search engine reputation is the the feeling a web surfer takes away when querying a search engine for a name, product, or service, regardless of whether the surfer clicks on any results.

Do it Yourself Reputation Monitoring  
While paying for monitoring can be very effective, individuals can use free tools to monitor their reputation online. Below is a number of free, quick, easy and effective approaches to monitor results for your name. 

Google Alerts  
You can configure Google Alerts by different areas: News; Blogs; Web search results; Google Groups.

RSS  
Create a folder in your RSS reader for reputation monitoring feeds. Create custom RSS feeds based on keywords: Technorati.com, Feedster.com, Google.com/blogsearch, Google News, Blogpulse.com, MSN Spaces, MSN News Yahoo! News, MSN News. Filter the feeds into one RSS Reader for easy monitoring options using Newsgator, Google Reader or Bloglines.

Create your own Search Engine  
Rollyo.com can track sites that do not offer RSS feeds for keywords such as Consumerist, Complaints.com, Better Business Bureau, RipOffReport, PlanetFeedback and ComplaintCenter.

Monitor This  
Monitor This allows you to monitor keywords across dozens of search engine feeds at the same time.

Key Words and Phrases  
Not sure what keywords to track? Use Google Keywords Tool for ideas.

Technorati  
One of the great search systems for bloggers is Technorati, which has a Watchlist feature.

URL Monitoring  
WatchThatPage, UpdatePatrol, and WebSite-Watcher monitor URLs.

Whois  
Research the background of bloggers and web site owners using domain name search tools such as Whois.sc.

Recommendations  
Please email recommendations to improve this page.

Controlling or managing search rank for your own name is fairly easy for an SEO (search engine optimizer), but what can the average person do? Below I outline a number of free, quick, easy and effective ways to populate the first page of results for your name. I highly recommend people start creating content for their name now as it will be much more difficult after waiting for someone else with your name to muddy the search results to spur you to action.

1) Create a Blog Even if you build just a one-page site using your name on a free blog network, you can quickly use your blog to create pages about yourself and link to other pages you are going to create on this list. Use your name in the blog name. Estimated time to complete: 10 minutes Free Options: Blogger (blogspot), WordPress, LiveJournal

2) Create a Wiki Several wiki platforms have done a great job of creating publishing tools that are even easier to use than most blog technology. Though wikis are best suited for group collaboration, the will also work well helping you link to your blog and other pages. Use your name in the wiki name. Estimated time to complete: 10 minutes Free Options: Wetpaint, Wikia Wikia

3) Register your domain If you are lucky enough to have [insertyourname].com (or .net, .org, .info) available, snatch them up. The $8 a year fee is well worth it even if you don’t actively build a site using it because, at the very least, you are preventing your competition (other people with your name, or people who don’t like you) from ranking high for your name. Even better, use your domain for the site or wiki you are going to create. Estimated time to complete: 5 minutes Cheap Options: GoDaddy, Yahoo, 1&1

4) LinkedIn Set up a LinkedIn profile and make it publicly available. Add background info like education, employment history, awards or certification (or anything else you are proud of). Add links to your other sites/pages. Estimated time to complete: 5-10 minutes

5) Jobster Some people are a little shocked when they find out their profile shows up in search. Not you, because you want it to! Create a jobster account, allow it to be publicly available, fill out a little employment info, answer a couple questions, but write it keeping in mind that your current employer could come across it. Estimated time to complete: 5 minutes

6) Myspace pages tend to show up in search as well. Though Myspace has probably ruined more people’s reputations than helped, you will create a clean Myspace page for your name and, if you feel the urge, put the racy stuff on a different profile. Estimated time to complete: 5 minutes

7) Flickr accounts and images have a great chance of showing up in the engines, especially for image searches. Creat an account, upload a few photos you like and label them with your name. Estimated time to complete: 10 minutes

Comment on Popular Post Sometimes I see a commenter’s name show up in search. Find a popular blogger site or newspaper site that allows comments, and find a post that you feel comfortable commenting on. Use your real name for the name field. Try this on a couple sites. Estimated time to complete: 5 minutes

9) Employer Site If your employer features profiles on their website, ask them to add one for you. If not, talk them into it or author a post on their blog (if they have one). Estimated time to complete: 5-30 minutes, depending on your company

10) Join a Forum Do a search for a forum that you might want to participate on. For example, if you are into guitar, you should search for “guitar forum.” If it looks like a place where it would be easy for you to make five or six posts, then sign up and use your name for your profile name. Make your five posts and fill out your profile page with information about you and use your name at least once in the profile description. Estimated time to complete: 15 minutes

*Disclosure: I work for Wetpaint, but honestly believe their wiki solution is the best option

In the future, Facebook might also be an option. They recently allowed profiles set to public to be crawled, but they are showing logged-out status of your profile, which is basically your name and picture right now. Eventually, I believe, Facebook will open it up to show your full public profile (probably in ‘08).

Keep in mind, Google usually only shows two results for any one site. That’s why I have you contributing on multiple sites. A couple more tips:

• If you ever receive a great interview or bio online, link to it from your sites.
• For online activity that you don’t want to be associated with your name, use a nickname or “handle” that is completely different from your real name.
• If you have stiffer competition for your name, you may need to spend more time building out and linking to the various options I list above.

Other options:

a) Wikipedia If you have a strong brand you can list your company in the Wikipedia online encyclopedia. Estimated time to complete: 30-45 minutes, depending on your company

b) Press Releases Press releases do well in news search, and if you point a few links at them it could also help them outrank other pages. PRWeb is popular. Estimated time to complete: 30-45 minutes, depending on your company

c) Writing Articles This is another easy way to create content that is highly relevant to your brand or name at places like Article City. Estimated time to complete: 60 minutes, depending on your company

Please email recommendations to improve this page.

Online Internet Reputation Management and Identity Management involves both marketing and public relations along with search engine marketing. Visibility and high search engine indexing with good publicity which displaces negative publicity is the goal. This results in a increase in positive web presence, helping you own top spots in search engine rankings. Online Reputation Management enables you to protect and manage your reputation becoming actively involved in the outcome of search engine results.

 We offer Online Reputation Management services in order to protect your image and influence your clients’ perception of your business.

Canada / US Toll Free: 1-877-355-6410 International: 001-321-202-1308 United Kingdom (UK): 0-800-047-0900 European Union (EU / UK): 0-800-047-0900 Australia, Perth: 61-863654907

E-Mail: admin@reputationprofessor.com

For more information Click Here

Protecting you from internet slander and internet defamation.

Author Christina Laun

Provided by Kelly Sonora at http://www.mastersincriminaljustice.com

With the advent of online tools that make it easy to share information, meet new people and keep in touch faster than ever, reputation has taken on a twofold dimension. Individuals and businesses no longer have to worry about their reputation in real life but in the virtual world as well, making it twice as hard to keep up with what’s being said. There are some ways that you can work to manage your online reputation, however, whether you’re doing it for yourself or for your business. These resources provide tips and tools to make it easier to track, control and manage your online reputation so you stay on top and in control of your personal and professional image.

Tips

Here are some general tips to consider when managing your online reputation.

1. Create official online profiles. Don’t let just anyone talk about you online. Create your own profiles and websites complete with the kind of information you actually want to be available about you.
2. Check what people are saying about you online. Whether good or bad you can do yourself a favor by finding out just what is being said about you online. Use some of the tools mentioned later in this article to keep yourself in the loop.
3. Stay on the ball. Don’t get lazy about monitoring your reputation. If necessary, perform monthly checks to see if there’s any information about you that could be potentially harmful.
4. Google yourself. The simplest way to find out where your or your company’s online reputation stands is to Google yourself. See what kind of results pop up first. If they aren’t what they’d like them to be, you’ve got some work to do.
5. Assume everything can get on the web. Both in your personal and professional life, what you say online and off can come back to bite you. Be safe and assume any emails, conversations or photos out there can eventually end up on the Web.
6. Choose your words carefully. If you are blogging, running a website or just have a social media profile, be careful what you post. Unless you’re looking for controversy what you say may cause you problems in the future.
7. Know your weaknesses. If you know your business has a particular weakness or are just familiar with your propensity for getting wild on the weekend, keep this in mind and have it as your top priority for checking on your online reputation.
8. Protect yourself from hackers. This may seem like it goes without saying, but many people fail to adequately secure their online information. Make sure yours is as safe as it possibly can be.
9. Keep social networks private. One way to deter prying eyes is to keep your social networking profiles private to all except those you approve. This will keep casual viewers from seeing your information, good or bad.
10. Consider pseudonyms.If you do want to keep a blog or engage in hijinks on internet message boards, create a name for yourself to hide behind so you can’t be easily tracked.
11. Be proactive. Instead of waiting until you have an issue with your online reputation, stay ahead of the game. Search for what’s being said about you regularly so you’ll stay up-to-date.
12. Act fast. If you do find something said or posted about you online that you feel could be particularly damaging to you, take action immediately. Whether its your friend posting photos from your Vegas trip or someone you don’t know slandering your business, taking care of it sooner rather than later is best.
13. Keep your cool. You may be incensed at what someone has said about you online, but don’t let it show. Keep your anger to yourself and off the internet where it can do more harm than good.

Articles

These articles provide some useful and informative reading material for anyone wanting to know more about online reputation both for businesses and individuals.

1. Protect Your Online Reputation: This article from SEO Chat lays out some basics for monitoring and protecting your online reputation.
2. Ten Tactics That Could Save Your Online Reputation: The CEO of Trakur gives some great advice in this Mashable article on how your company can avoid reputation meltdown.
3. How to Manage Your Online Reputation: This article goes through a number of tools and how to use them to keep your reputation intact.
4. Social Networks Become Powerful Tool in Online Reputation Management: Find out how social networks are playing a bigger role than ever in online reputation from this short article.
5. How to Create Online Reputation Tools for Your Brand: Worried about the online component of your company’s brand? This article gives some advice on creating custom tools to monitor and control your online rep.
6. Online Reputation Handbook: You’ll find just about everything you ever wanted to know about online reputation in this helpful handbook.
7. Manage Your Online Reputation: Lifehacker gives some great tips and pointers, as well as links to tools that can help you get control of your reputation.
8. How To Protect, Fix Your Online Reputation: From keeping problems from arising to fixing them when they do, this article is full of helpful advice.
9. Using Social Media to Manage Online Reputation: Find out how social media can be a help, not just a hindrance, to online reputation.
10. Basics of Online Reputation Management: Here you’ll learn the basics of getting your online reputation in order.
11. Managing Your Reputation Online: Technology Review provides this informative article that can help you understand and take action when it comes to your virtual reputation.
12. Online Reputation Management for Individuals: Online reputation isn’t just a concern for businesses, and this article explains how individuals can keep their name in good standing as well.

Personal Identity

These tools can help you manage your numerous online profiles, monitor your personal reputation and more.

1. ClaimID: Check out this program that uses OpenID to manage your personal identity over several sites, meaning you only have to remember the password for one, not numerous ones.
2. FindMeOn: Want to connect your identity over several sites? FindMeOn lets you do that while keeping your information private and secure.
3. FreeYourID: Make maintaining your online identity easy, with this tool that bases it directly on your name.
4. Garlik: If you’re worried that your identity may be more than marred and straight out stolen, give this tool a try. You’ll be able to search for mentions of you on the web that might involve identity theft.
5. myOpenID: Don’t worry about having multiple logins with this OpenID site.
6. SpyShakers: Try this tool to get access to any of your profile passwords remotely. It specializes in protecting your information from spyware.
7. TypeKey: TypeKey allows you to integrate your blog into your OpenID, allowing you to manage pretty much everything with one main profile.
8. Realmee: Here you can create a personal profile that will allow you to more easily control what others can see of you online.
9. LookUpPage: Want to control what people find when they search for you? This site helps out, by giving you a central page that comes up at the top when your name is searched for.
10. MonitorThis: Try out this site to monitor and track keywords over multiple search engines, giving you clues about who’s talking about you.

Professional Identity

Keep your business’ name out of the mud by protecting it with these helpful tools.

1. Trust-Index: Find out how well your business is trusted with this tool.
2. Google Alerts: With Google Alerts you can get email updates of the latest google results based on your name or other topic of your choosing.
3. BoardTracker: Whether you post on boards yourself or want to see if anyone else is talking about you, this tool makes it easy to filter to threads.
4. Vanno: Get an online reputation the democratic way, with this site that allows others to vote on the stories, videos and blogs about your company.
5. Serph: Use this search tool to look up your company and find out just what kind of buzz is going around the web about your company.
6. Searchles: This social search engine can help you keep up with the news out about your business.
7. Omgili: Search through the numerous forums out there to find out what people are saying about you using this helpful tool.
8. BoardReader: This tool is especially useful, allowing users to search through forums, videos, Twitter conversations, IMDB and more.
9. Joongel: Zoom in on the type of media you’d like to search with this online tool. Choose from videos, photos, shopping sites, and more.
10. Techrigy: This company makes it easier and simpler to monitor your business’ reputation online.
11. Keotag: Match blogs with tags that reflect talk about your business or related topics using this tool.
12. UpdatePatrol: This tool makes it easy to watch websites for updates and changes, which can sometimes be useful when you want to know what a particular site is saying about you.

Blog Tools

With the great proliferation of blogs out there, it’s worth your time to keep track of what’s being said about you on them. These tools make it easy and convenient to do just that.

1. Zuula: If you want to get posts just from blogs, try out this search engine. Users can also limit results to photos or videos.
2. SezWho: Follow who’s important in the blogging world and what they may be saying about you with this tool. Also useful to find out where your personal blog may stand.
3. Technorati: Whether you’re blogging personally or professionally, listing your blog with Technorati can be a big help in managing your online reputation. You’ll get updates whenever someone links to your blog so you can keep tabs on what people are saying about you or your business.
4. BackType: BackType is a service that lets you find, follow, and share comments from across the Web, allowing you to keep track of where you’ve been and what you’ve said on blogs.
5. TweetBeep: TweetBeep will let you keep track of conversations on Twitter than mention you or your business or anything else you’d like to track.
6. co.mments: When you sign up for an account with this site you’ll be able to track comments and conversations that can influence your online reputation.
7. Blogpulse: Keep your finger on the pulse of what’s going on in the blogging world, especially in relation to your business using the tools offered on this site.
8. Trendpedia: For businesses, this can be a valuable tool to track when and what your business is getting attention for and how you’re doing compared to your competitors.
9. Twist: Twist allows users to compare mentions of several different topics and view recent tweets about each one, making it easy to track info about businesses.
10. monitter: This tool lets you do much the same as Twist, but you can monitor topics in real-time or by geographic region.
11. Buzzlogic: Track buzz in the blogging world with this site, and find out just who’s word matters when it comes to blogs.

Profile Management

These tools make it easier to keep track of your social networking profiles and your online reputation in turn.

1. Comwat: Use Comwat to organize your social networking profiles into one so that its easier for others to find and easier to control what they see.
2. onXiam: Here you can establish a central online identity, use this identity to link up all your other sites, and even promote this new online location as well.
3. OtherEgo: Show off everything that you’re involved in on the net through this centralized site.
4. Zoolit: Check out this landing page service that makes it super easy to manage all the social networks you’ve been using.
5. Venyo: From lengthy blogs to simple comments, this site allows you to access everything you’ve done online, building up a trustworthy reputation at the same time.
6. ProfileMat: Pull all your existing online profiles together into a “mat” and allow users to comment on this new singular profile instead.
7. SimplifID: This site allows users to organize the online world by creating one central place you can access your blogs, social networking sites and more, allowing you to categorize it by type of viewer.
8. SocialURL: Here you can connect all your online identities by linking your social networking profiles to one URL.
9. ProfileBuilder: Want to create a professional looking profile using material from your existing social networks? This site lets you do just that, keeping or blocking the elements you choose and giving you a super useful home page to visit.

Managing Your Reputation

These tools allow you to hunt down what’s being said about you and find out just what others think of you or your business.

1. Naymz: Give this site a try to get feedback from people you’ve worked with, customers and friends.
2. Rapleaf: Here you can look up your personal or professional reputation, rate other people and businesses and get your own ratings.
3. RepVine: Using a search engine is the easiest way for people who want to know about you to find out more. This site helps you to control what they find when they do this.
4. Keotag: Manage the blogsphere with this site that allows users to find tagged blog posts over several blog search engines.
5. TrustPl.us: Are you trustworthy? This site works by analyzing your or more like your business’ trust scores and giving you a ranking.
6. FriendFeed: Whether you want to keep up with what your friends are looking at or keep up with what’s being said about you personally, this site is a useful tool.
7. Social Media Fire Hose: This helpful tool tracks your name, brand or product across sites like Digg, FriendFeed and others that specialize in social media.
8. Radian6: This tool makes it easier to monitor social media, often to the benefit of businesses who can use the information to their advantage to build better reputations and products.
9. Cision: For a fee, this tool can help you monitor “100 million blogs, tens of thousands of online forums, and over 450 leading rich media sites.”
10. Web of Trust: Ensure your website is considered trusted by joining up with this site. After all, no one wants to be associated with a dangerous site– it’s just bad for business.

General Tools

If you haven’t already, bookmark these sites which can be a big help in maintaining your reputation positively online.

1. Digg: Check out Digg regularly to see if anyone has submitted stories about your or your business.
2. Reddit: Similar to Digg, this site will allow you to see how much interest there is you on the Web.
3. delicious: This social bookmarking site is a good place to see if your webpage or information about you or your business is being passed around by others.
4. Flickr: Think there may be some less-than-impressive photos of you out there? Trying searching this photo site to see if you come up.
5. Facebook: Facebook can be a great place to network, just make sure you keep your profile free from things you wouldn’t want spread about you.
6. MySpace: With millions of visitors, this popular social networking site can be a great place to get your and your business’ name out there.
7. LinkedIn: Here you can create a professional profile that will allow you to interact with others in your profession in a safe and positive manner.
8. Google: There’s no easier way to find out what your online reputation is than to do a simple Google search.
9. Rollyo: If you want a more customized option for searching, try out this great search engine that you can tailor to your online reputation finding needs.
10. Furl: Another social bookmarking site, here you can track who’s interested in your sites.
11. Twitter: Whether you want to communicate with others or track the buzz about you on the net, Twitter is an essential tool.
12. Wordpress: If you’re going to start a blog to be the face of you or your company, this site makes it easy to do so.

By: Tod A Dale

There are many questions that plague those who want to become successful in Internet marketing. In fact, while Internet marketing is touted as one of the fastest and easiest ways to earn a good living online, it is really not “easy” at all.

Top marketers will ensure a successful campaign by maximizing all of their marketing skills. They choose the correct tools that are required to achieve a prosperous business online.

We have collected the thoughts of some of the top marketers in the industry. Here are three excellent tools that will help you achieve success in marketing online.

1) Build Your Own Web Site

Your web site says who you are to the online world. You must design your own unique site to stake your territory in Internet marketing. It must be professional looking, provide credible information, and make it easy for your potential customers to get what they need. This will quickly attract prospective customers and keep them coming back for more.

Almost all Internet users go online searching for information, although you should realize that they are not necessarily looking to buy anything. Therefore, your site must first appear to be an information portal, with original and top quality content that has value.

Your visitors will stay with you if you provide articles that they find appealing and useful. This is important in marketing, because on the Internet, content is still king. In addition, top quality content will go a long way toward cementing your reputation as someone good and credible in your industry.

If the content you provide is useful and applicable to those who visit your web site, you become an online expert in your field, and therefore, someone your customers can trust in regard to the product or service you sell. When you build a good reputation for yourself, you are well on your way to building a solid customer base as well.

2) Customers Incentives

Whatever field you are in, you will have a lot of competition online. You will have to stay one step ahead of them to ensure that you have a significant share of the target market or audience. You must think of every way possible to entice people not just to visit your site, but to click through and view the services or products you market.

One of the top ways to achieve this is by offering an incentive to subscribe or opt-in to your newsletter or e-zine. This will allow you easy access to advertise free software or other products, provide trial access to particular services, and give away other valuable “free stuff” that your prospects will truly enjoy. Always give away quality incentives to keep up your reputation.

3) Link Popularity

Top marketers will drive targeted traffic to their web site with different methods. One of the ways to do this at no cost to you is to submit articles to directories and e-zines. The articles you submit should include a link that people can easily click on and be redirected to your site. This will provide a combination of great exposure and free advertising.

By: Reider, Jack

Playing at land based casinos is quite different from playing at online casinos or online poker rooms. Although the online gaming industry offers every casino game possible at an easy and colorful platform, the real thing is pretty hard to replace, even impossible.

Some casino games can not reserve there original form at the online casino, no matter how resembles they may be. One of the casino games that answer to this description is the game of baccarat, which is a classic land based casino game.

Baccarat does not have complicated rules or advanced strategies as other games have (like the game of poker for instance) but it has the best element a game needs in order to have good publicity, and that would be questionable reputation.

By questionable reputation I do not mean bad reputation, but I do not mean good either. So what does it leave us with? It is quite simple- it leaves us with a mysteries reputation, unknown but still rising curiosity.

If you have been to a casino before, you probably know that the atmosphere is everything. For those who have not been to a casino, I’ll explain. When you enter a casino, you enter some kind of a personal fairytale where you are rich and famous and as long as you are there, women (or men) will ask for your presence, drinks will constantly be given to you and you will have a variety of games offered to you. Until, of course, you will lose all your money and be forced to leave the magic kingdom.

At this kind of place, where everything is so colorful and the variety is infinite, each game tries to stand out and draw players to his side. Some do it with flashy lights and noisy dealers while others do the exact opposite.

The main reason for why baccarat is considered to be such a prestigious game is hidden inside the baccarat room. The room is covered with big curtains (usually red suede) and is, by that, separated from the other games of the casino. The game usually has a very high minimum so it can only be played by rich and experienced high rollers. The baccarat players can enjoy the presence of a couple of casino girls or more, who are there to serve them drinks and entertain them.

By: Sue Currie

All of you would know that word of mouth is a very powerful public relations weapon. But not everyone realities that one of the best ways of generating it is through publicity. Publicity is getting free editorial coverage in newspapers or magazines or being talked about on radio or television.

It is very effective when it happens – they say publicity is seven times more effective than advertising.

What is Public Relations?

Public relations includes a variety of tactics that strengthen your credibility, enhance your image or influence public opinion. These tactics, such as speeches, special events, promotional activities, product launches and product give-aways; sponsorship, newsletters, annual reports, articles and media releases are targeted to an audience. PR involves communicating who you are, what you do, why you do it, and how you make a difference.

The terms public relations and publicity are often misused. Publicity is only one function of public relations. It is media coverage – news stories, feature articles, radio talk show interviews, television appearances, editorials and reviews.

Publicity can be gained through effective media relations such as media releases or news conferences; press kits, press tours and personal letters or phone calls to editors and journalists.

PR for You

Most large businesses even those with substantial marketing and advertising budgets devote considerable resources to public relations because they realise it is one of the best and most cost-effective ways for them to attract customers and increase their business. Small businesses should look at the benefits of PR and positive media coverage because it can:

• Attract customers
• Increase demand for your products or services
• Gain an edge over your competitors
• Enhance your credibility and prestige
• Get your message across without the expense of advertising
• Create goodwill in your community

Free Publicity

Reading an article about a product or seeing a story on the news has a lot more credibility but there are no guarantees that your story will get a run.

One of the unique characteristics of publicity is that you have little control over whether your media release or news conference will be covered. Editors have complete control over a publicity item. They are the ones who decide if it will be used and they also have the editorial license to alter or use only part of it.

This is where an expert can help – one who understands how to make your media release stand out and be noticed and also someone who has good media contacts and strong working relationships with various journalists and editors. Free publicity is really misleading as it does cost money to employ an expert to promote your product or to pay a staff member or yourself (time is money) to handle what is involved.

The Five W’s

Here’s a few tips on how you can write your own media release and attract interest in your product or service:

• First and most important thing – have something interesting to say – consider the Unique Selling Point
• Write a catchy headline – short, punchy phrase
• Bright opening – strongest point first
• Content – the 5 W’s – What, When, Where, Who and Why
• Use memorable quotes
• Title it Media Release and always include the date
• Include contact details of telephone, mobile, email and website address
• Use letterhead and keep content to one page
• If emailing use strong subject heading and copy and paste release in body of email
• Send your release to the appropriate person – do your research
• Follow up – media liaison
• Suggest a photo or photo opportunity that will add to the impact of having your information publicised

Coordinated Approach

To ensure the success of your public relations campaign, PR objectives should be clearly defined and developed as part of the overall marketing strategy.

Author: Susan Harrow

There’s a publicity myth that is bigger than any best seller, any box office blockbuster, and any classic that has stood the test of time. The biggest publicity myth is this: *Instant* success happens overnight. A passage in The Course in Miracles says, *Only infinite patience produces immediate results.*

1. Never turn down an opportunity.

Actor James Woods had a mission. He wanted to work with director Martin Scorsese. At the time Scorsese was directing the movie *Casino.* Though typically agents don’t want their clients to call directors themselves, Woods’ agent knew Scorcese relished direct contact. She advised him to leave him a personal message even though all the major roles were taken.

Woods called Scorsese and left a message on his answering machine that said, *Any part, any time, any where, any price.* It happened that that very same night the director was lying in bed watching the movie Citizen Cohn and asked his then girlfriend what she thought about James Woods for the part of Lester Diamond. Right after that conversation he listened to Woods’ message. He offered Woods the role even though he was afraid that he would be insulted by the bit part.

Make it a point to say *yes* when opportunity finds you. You never know who is watching, listening, or reading.

2. Stand up for a cause.

Christopher Reeve, who played the role of Superman, was successful in bringing international awareness to the paralyzed populace. Until his death he was the embodiment of super-human powers in his determination to re- learn to walk. He became an eloquent speaker and an image of courageous perseverance for our nation.

Demonstrate to the world what is important to you by dedicating a part of your pocketbook or time to support a worthy organization. When you make it your business to get involved with issues that are already meaningful in your life, it becomes easy to find a place for your services within your community.

3. Arrest the audience with the invisible.

The public’s fascination with Sharon Stone’s private parts in the movie, *Basic Instinct,* launched her career even though we never actually saw her *flower* in that famous interrogation scene. While your privates might not cause quite the same stir as Stone’s, what you don’t show can be titillating. Don’t tell all. Let people speculate. Allow enticement to be a preview for your next big entrance.

4. Toot your own horn…lightly.

The object of publicity is to invite others to man the vehicle that sounds the gorgeous rhythms of your life. Think of yourself as providing the license to drive your best qualities forward. There is an art to giving a well-timed beep on your own behalf. Horn-tooting is a delicate business. Too loud and you bring out the fight in people. Too soft and you risk not being heard.

5. Give good copy.

People whose ideas are ready-to-quote get more air time and print space than those whose comments need editing. Writer Dorothy Parker was a goddess of good copy. She could be counted on to say things like, *Wit has truth in it; wise- cracking is simply calisthenics with words.* You can get a sense if you are giving good copy by observing your interviewer. If you’re being interviewed by phone listen for computer keyboard clicking. If there’s no clicking, there’s no quoting.

Author: Paolo Basauri

Online Reputation Marketing Overview

The key to the success of any business lies in having a plan for effective reputation management marketing in place. Whether a business is centered around real estate, product sales, service providing or education and training, the benefits of public relations marketing can be clearly identified by increased revenues on the bottom line. Regardless of the quality of the product or service being offered, if people don’t know if exists, they won’t be able to purchase it. Successful public relations marketing can generate goodwill relationships with customers, advertise sales and specials to attract new business, and put smaller companies on the map using public and media contacts. Developing good public relations is a great way to increase your business and profits.

Who Uses Public Relations Marketing?

Many large corporations have specific departments devoted exclusively to public relations, but most smaller businesses do not have the resources available to generate their own public relations marketing . Because of this, it is often beneficial for such companies to hire an external public relations marketing firm. The cost of contracting a public relations service can be quickly recouped by the profits from the new customers that the P.R. firm will draw to a business. Implementing a public relations marketing strategy is a quick way to get the word out on new products, services or businesses in the marketplace. Hiring an independent public relations firm can turn a small business into a major business in a short amount of time.

Typical Public Relations Marketing Services

There are many diverse services offered by public relations marketing firms that all serve to drive revenue to a business. Whatever the public relations needs of a company, specific contracts can be agreed upon to utilize all or some of the services available. Some typical public relations services can include:

* Mass mail advertising
* Publicizing announcements to local, national or global media contacts
* Trend or product based articles positioned in media outlets
* Press events and the development of press kits
* Web based marketing strategies and implementation
* Promotional event planning
* Market research and analysis
* Development of product incentives
* Public relations general strategies

Public Relations Marketing Staff

Different PR marketing personnel are effective in diverse areas. Depending on the needs of a specific business, choosing the right type of people can positively affect the success of the endeavor. Promotions managers are skilled in handling public events, developing promotional strategies and incentive programs. Marketing managers are more concerned with understanding the current market and making sure that advertising strategies are targeting the appropriate demographics. Simple public relations marketing and media contact distribution are best served by a general public relations firm. Most public relations firms will consult with a business prior to contract initiation to decide on the most effective course of action and the personnel necessary to implement the strategy.